Mischievious is beyond just smart and creative — they are one step ahead of the curve. They not only came up with an amazing idea, but also executed it flawlessly, and created an end-to-end marketing plan to make sure the world saw our video. Now at over 16 million views and counting, we can say much of the world did see it and love it! Through the exposure on this video, Mischievious helped Smule empower tons of people around the world to make wonderful music.
On April 14th, 2012, our parody was the most popular video on YouTube.