App company Crimson Jet wanted to help it's already popular app Drum Kit expand to a new audience.
We integrated the Drum Kit app into our successful parody series, Pop! Goes the Mischief. We parodied Ke$ha's then-single "Die Young" and created a hilariously memorable video that features Drum Kit both during the video and at the end.
The video gained over 200,000 views and resulted in a huge increase in downloads of Drum Kit.
Directed by Christiano Covino
Written by Christiano Covino
Assistant Director - Ryan Smale
Production Manager - Nick Lane
Ke$ha - Kat Palardy
Sony Intern - Ben Welch
Bunny - Ryan Smale
Bettes - Nick Lane