Esteé Lauder came to us to introduce their classic, best-selling fragrance Clinique Happy to a new generation of women, and boost sales with their current customers.
They wanted a spot that would celebrate women, inspired by the question, "What is Happy to You?"
Our Director, Christiano Covino had just gotten engaged days before the brief hit our desk. He know that his love for his fiancé could fuel some copy that would make women everywhere melt. We took the words he crafted about this fiancé and brought them to life using then-Creative Director Ryan Smale's fiancé, Trista Tripp. Shot in one day around LA, the spot takes us into the eyes of a man looking at the woman he loves, hence the title, Through His Eyes.
The spot was a success for Clinique Happy, gaining over 70,000 views in the first week, becoming the most successful video in the campaign.
Directed by Christiano Covino
Written by Christiano Covino
Assistant Director - Ryan Smale
Production Manager - Nick Lane
Actress - Trista Tripp
Music - Larry Cooley