Mom-owned baby product company 4moms came to us to market their new rocker, the mamaRoo. They asked us to use our specific brand of comedy to create a piece that would help moms understand why the mamaRoo should have a place in their life.
We created a mockumentary-style spot featuring the character Dr. Kangaroo, portrayed by the brilliant Kyle Marvin. In the spot, the good doctor explains why the Mamaroo is so helpful to new mothers, and does it in a way that seems more like a recommendation and less like a sale. Not to mention the performances by him and Jorjeana Marie, are out of this world.
4moms loved the piece and used it to sell the mamaRoo to a new generation of moms in a comical way.
Directed by Christiano Covino
Assistant Director - Ryan Smale
Production Manager - Nick Lane
Dr. Kangaroo - Kyle Marvin
Mom - Jorjeana Marie